I have a MacBook Pro 2105. I cannot get back to Mac OS X. I've tried multiple times restarting/powering off computer and pressing down the option key. It does give me the icon to click to switch to Mac but every time I click on it, it restarts and gives me a symbol with a circle and slash (indicating it can't/ won't perform the function). Bold new experience. Unparalleled power. Legendary ease of use. Got white screen and am running my mac pro on an external drive with the down-loaded files from the internet. This is, so far, how i start my mac and did my work. As i tried to fix my mac so it will run the normal way, after i did the cmd-s i got a message that i have incorrect number of thread recods. The number is 4, 22879. It did few checks. Macs That Can't Run Sierra or El Capitan. If your Mac isn't new enough to run Sierra or even El Capitan, then, unfortunately, it will no longer receive much support from Apple. Sadly, Apple doesn't give users any direct warning when their operating system or Mac is no longer supported. Restart your Mac from the Start menu in Windows. Press and hold the Option (or Alt) ⌥ key as your Mac begins to restart. Select your Mac startup volume (Macintosh HD) in the Startup Manager window, then press Return or click the up arrow: How to start up in Windows from macOS.
When your computer encounters a serious problem that normal troubleshooting methods can't fix, you can try installing a fresh copy of your macOS to resolve it. If you want to install the latest macOS version that was previously installed on your computer, just press Command + R when restarting your Mac to pull up the macOS Recovery dialog.
But what happens when the Command + R shortcut doesn't work? You can still access your macOS Recovery options, but it's going to be a bit more complicated. This guide will teach you how to reinstall your macOS even if Mac Recovery Mode is not working on your MacBook.
But first, it is important to understand the reasons why the Command + R shortcut may not work.
Reasons Why Command R Is Not Working on Macbook
There are a few reasons why the Command + R combination may not work on your computer, such as:
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- Age of your Mac – If you're using a Mac that's still running OS X Snow Leopard or older operating system, then your version doesn't have Recovery Mode. This feature was introduced with the release of OS X Lion in 2011 to allow users to diagnose hardware features and troubleshoot common Mac problems on startup.
- macOS version – If your macOS version is older than Sierra, then the Recovery options you have may not be the same as those running newer versions.
- Faulty keyboard – It is possible that your letter keys are not working.
- Corrupted recovery partition – Your recovery partition may have been corrupted or deleted.
Before we discuss how to access your Recovery mode when Command + R is not working on Macbook, let's first talk about what this mode is and its functions.
What Is MacBook Recovery Mode?
Not all Mac users know what the Recovery Mode is and what it is for. Many users don't even know this feature exists. To put it simply, the Recovery Mode is a dedicated partition on your hard drive housing a recovery image and a copy of your macOS installer. This partition is completely independent from the other partitions on your disk that even if you wipe your hard drive clean, it would still be there.
The recovery partition is helpful in extreme cases where you might need to reinstall a fresh copy of your latest macOS or OS X. Even if you format your drive and start from scratch, this partition remains intact and you can still reinstall your macOS, restore from a Time Machine backup , or repair your disk via Recovery Mode.
The Recovery Mode makes troubleshooting a lot easier and faster because all you need to do is press two keys: Command + R. But before you proceed with the solutions below, make sure to back up all your important files and optimize your Mac using an app such as Outbyte MacRepair.
How to Check if Your Mac's Recovery Partition is Working
The first thing you need to rule out is whether you actually have a recovery partition and if it is working fine.
To boot into your Recovery Drive, follow these instructions:
- Shut down your Mac by clicking the Apple menu and choosing Shut Down.
- Once the computer is turned off, hold down Command + R, then press the Power button.
- Keep holding the Command + R keys until the Apple logo appears. Let go of the keys and wait for the startup process to complete. This may take longer than your usual boot up process, but don't worry because it's just loading items from your recovery partition.
- When you see the macOS Utilities window or OS X Utilities for older Macs, then it means your recovery partition is working.
But if your Mac boots into the regular login window or just loads a blank screen, then you don't have a recovery partition.
You can also use Terminal to verify if you have a recovery partition by following the steps below:
- Launch Terminal via Utilities folder or Spotlight search.
- Type in diskutil list. This will show you a list of all the volumes and partitions on your Mac.
Look for drive with Boot Recovery HD in its name because that's your recovery partition. If you see it on the list but can't boot into it for some reason, then the drive could be corrupted. If it's not on the list, then the drive could have been deleted or you never had it in the first place.
Let's look at some of the things you can do when Mac Recovery Mode is not working on MacBook.
Method 1: Use Internet Recovery to Reinstall macOS
If you have a corrupted or missing recovery partition, you can still reinstall your macOS or OS X via the Utilities tool. This feature is available for newer Macs, and it allows you to boot directly from an internet connection even without a recovery partition.
To use macOS Internet Recovery:
- Shut down your Mac by clicking the Apple logo > Shut Down.
- Hold down the Command + Option/Alt-R keys, then press the Power button.
- Let go of the keys when you see the spinning globe and the message 'Starting Internet Recovery. This may take a while.'
- A progress bar will appear after this message. Wait for it to complete and for the macOS Utilities window to appear.
- Click Reinstall macOS from the options that appear and follow the on-screen instructions.
Take note that Internet Recovery only works with networks using WEP and WPA security. If your network is using a different protocol, we suggest you connect to one that is compatible with the Internet Recovery feature because this method, by far, is the easiest way to reinstall your macOS.
Method 2: Create a USB macOS Bootable Installer
If you have no access to Internet Recovery, you can try creating a bootable macOS installer using a flash drive. You need one with at least 12GB in storage. If you're using an existing flash drive, make sure to back up all the files in it because this process completely erases all the content of the USB.
The easiest way to create a USB macOS installer is via Terminal. But first, you need to locate the Install files for the macOS version you want to install. Go to your Applications folder and look for the installer files, or you can get them from your Mac App Store under the Purchased tab.
Once you have downloaded the installer, follow these steps to create your bootable drive:
- Connect your flash drive to your computer.
- Launch Disk Utility and select your flash drive. This should be listed under External in the sidebar .
- Click Erase.
- Once the drive has been erased, you'll see that the name of the drive has been changed to Untitled.
- Launch Terminal and copy the following command, depending on the version you want to reinstall:
- Mojave: sudo /Applications/Install macOS Mojave Beta.app/Contents/Resources/createinstallmedia –volume /Volumes/USB –nointeraction –downloadassets
- High Sierra: sudo /Applications/Install macOS High Sierra.app/Contents/Resources/createinstallmedia –volume /Volumes/MyVolume –applicationpath /Applications/Install macOS High Sierra.app
- Sierra: sudo /Applications/Install macOS Sierra.app/Contents/Resources/createinstallmedia –volume /Volumes/MyVolume –applicationpath /Applications/Install macOS Sierra.app
- El Capitan: sudo /Applications/Install OS X El Capitan.app/Contents/Resources/createinstallmedia –volume /Volumes/MyVolume –applicationpath /Applications/Install OS X El Capitan.app
- Yosemite: sudo /Applications/Install OS X Yosemite.app/Contents/Resources/createinstallmedia –volume /Volumes/MyVolume –applicationpath /Applications/Install OS X Yosemite.app
- Mavericks: sudo /Applications/Install OS X Mavericks.app/Contents/Resources/createinstallmedia –volume /Volumes/MyVolume –applicationpath /Applications/Install OS X Mavericks.app
- Type in your admin password. Next, type in Y and hit Return .
This will erase your hard drive first, and then convert your USB into a bootable installer. Wait for the process to finish, and then use your new bootable installer to reinstall your macOS using the steps below:
- Shut down your Mac while your USB installer is connected.
- Hold down the Option/Alt keys, then press the Power key.
- You'll see your startup device list with the USB drive highlighted in yellow.
- Choose your bootable drive and hit Return.
- Choose Disk Utility and select your main hard drive.
- Click Erase, then give your drive a name.
- Select Mac OS Extended (Journaled) under Format and GUID Partition Map under Scheme.
- Click Erase > Done.
- Go to Disk Utility > Quit Disk Utility.
- Hit the Install macOS button, then click Continue.
- Follow the installation instructions.
The whole installation process can take around 30 minutes to one hour , so make sure that you have enough battery or your Mac is plugged in to avoid interruptions.
Summary
You can use any of the above methods to reinstall your macOS even without a Recovery partition. However, if your computer is running Snow Leopard or older, you need to install the operating system using the original discs that shipped with your Mac (if you still have them), or purchase them from Apple for $19.99.
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As an IT professional by day, it's a question that has confounded me for some time. I've tossed it around in my technical circles, trying to get a feel for what true reasons exist for Apple's double standard when it comes to not allowing OS X onto other platforms -- but gladly allowing Windows to run natively via Boot Camp.
How come Apple doesn't allow PC users to install and run OS X on the hardware of their choice?
I know very well there are business reasons it doesn't allow it. And I also know that the company has legal restrictions in place to prevent it from happening as well. But that doesn't answer the why of what I'm digging at; financial and legal restraints are merely artificial boundaries for something that is otherwise quite feasible, as I'll prove below.
Apple makes a lot of money on the hardware it sells with each OS X system, and it is a corporation, so 2+2 here makes sense. It has a moral obligation to shareholders to maximize profits for the business. And as such, it has constructed licensing legalese to help keep the kingdom of Apple computers strong.
But I wanted to step back and take a more holistic, almost philosophical approach to this debate. One that takes into account consumer choice, hardware innovation, technical feasibility, and other points of interest that may or may not have been tossed around.
So that I can get it out in the open, I'll fully admit my curiosity on this subject stems from my own personal objections for why I have never purchased an Apple computer. Some would come to the conclusion that this makes me an Apple hater, but that's merely a convenient way for Apple loyalists to paint me as someone who doesn't have any merit to my opinion. How wrong they are.
I'm a tinkerer at heart, and can't stand the closed nature of the hardware around Apple's computers. Likewise, I've never been satisfied with the limited choice Apple affords buyers of its computers. It has always adhered to a Henry Ford-esque mentality when it comes to choice, and it goes against my every grain of consumer free will in gravitating towards more options, not less.
And perhaps my biggest stoic objection to Apple has always been a philosophical one coming from my dislike of the crux of what supports the Apple OS X computer business: a reluctance to allow OS X onto anything other than Apple-branded hardware. I'm a firm believer of keeping my dollar vote strictly aligned with companies that see eye to eye on things like consumer choice, software freedom, and price competition.
When it comes to these areas which I hold dear, Apple has never satisfied. As such, I've chosen to stay away from its products, which is my option as a consumer.
I know I'm not alone in questioning Apple's long held business practices. PCMag has covered the topic in the past, and online forum goers frequently opine on the merits of Apple's ways. Judging by online commentary, a big portion of Linux users stay on that platform because they refuse to allow Apple to control their system of choice.
Others, like Richard Stallman, go much further in outlining the reasons they refuse to buy Apple, covering things from its reliance on proprietary screws on devices to its love of DRM on most items sold in its online media stores.
For me, as an enthusiast and IT professional, I believe that Apple allowing OS X onto PCs would be a big move in showing the goodwill needed to win back lost trust from people like myself.
Would it happen? Could it happen?
Here's my top list of reasons why it definitely should happen.
8. Isn't Apple's Current OS X Stance Hypocritical?
Apple is no stranger to having zero shame for saying one thing and doing just the opposite when it suits its interests. The most recent example of this blatant double standard when it comes to Apple is its introduction of an aptly named 'Move to iOS' app on the Google Play store aimed at -- you guessed it -- converting Android faithful back to Apple land.
Numerous outlets pointed out the hypocrisy of this shameless maneuver, seeing that Apple matter of factly rejects any app submissions into the App Store which merely mention another mobile operating system. Its official App Store submission policy makes no effort to hide this.
It goes without saying that one must ask the obvious: how come Apple has no problem with gladly helping users get Windows to work on its own machines, but refuses to budge in allowing OS X onto PCs? Wouldn't this be the fair, honest approach Apple could take to show its commitment to goodwill and a betterment of the technology world?
Its marketing department has tried to claim as much, in not these exact words, over the last decade or so. In my eyes, this would merely be an extension of its already established corporate mantra.
The Apple faithful see no issue with this, but as someone deeply entrenched in this industry now for a decade already, I've always wondered how no one has the audacity to call Apple out on its arguably biggest double standard.
The fruit logo company has similar opinion disparity when it comes to technology patents. Apple has a history over the last decade of calling out other companies (Samsung, Microsoft, others) in outright copying the 'hard work' its company invested into bringing certain items to market. Yet, when caught on the receiving end of such complaints, Apple insinuates that the patent system is 'broken'.
And on the political front, Tim Cook's outspoken stance on gay rights in the USA pales in contrast to what he has refused to say on the global stage. There's economic convenience in Cook's obsession with gay rights only pertaining to the USA, because a large portion of the global markets Apple sells within have atrocious records on gay rights and women, as Carly Fiorina pointed out. Tim Cook knows full well that causing too much of a stir in many of these Middle Eastern and Asian markets would spell catastrophe for Apple sales there.
It's no secret that Apple is now looking to make inroads even in Iran, where gay people can legally receive the death penalty for their 'crime'. Where's the outcry from Apple's loyalists?
Time and time again, Apple has shown no reluctance to take stances where economic realities uphold the best return on Cupertino's dollar. Even if it means blatant hypocrisy in keeping such positions, whether it be OS X on PCs or gay rights.
7. OS X Already Runs on (Mostly) Standard PC Parts
Apple has been on an upwards trajectory when it comes to using standard PC parts, ever since it announced it was dropping the horrid PowerPC platform in 2006. This wasn't always the case. The 1990s were replete with Apple Macs that had proprietary boards and cards and memory chips. Repairing these machines with proper parts meant you had to always get the Apple variants -- which came with expected price premiums that kept the Apple hardware market pricing artificially inflated.
But those days are long gone. Apple learned its lesson and has been stocking every Mac desktop and laptop with (mostly) standardized components which can be purchased at no premium by any technician. This is great from a repair standpoint, and even better for another reason: it means that there is little technical roadblock to preventing OS X on traditional PCs. Intel x86 on regular PCs is the same as it is on Macs in almost every regard.
This point was proven factually possible in the market by a company called Psystar which sold Mac clones for a fraction of what Apple sells its own systems for. Apple's legal department was able to squash the startup with ease in the courts, but the crux of the discussion on whether OS X can be reliably installed and sold on non-Apple hardware was already shown as viable.
And today, this mentality lives on in various websites that offer easy instructions for running OS X on nearly any PC system -- a method dubbed 'hackintosh' in tech circles online. We won't link to any of these so as to keep Apple's legal team away, but you can do your own searching. It's out there, it works, and proves that the only party standing between OS X on regular PCs is Apple.
6. OS X Could Finally Become a Competitive Desktop Gaming OS
Don't Run Out Of Control Mac Os 11
While gaming on OS X is better than it has ever been, that's not saying much. Some popular titles are available on it, but a large portion of hot upcoming or already released games that Windows enjoys have no plans on releasing onto OS X.
Examples include the new Star Wars Battlefront, Metal Gear Solid 5, Battlefield 4, Fallout 4, Rise of the Tomb Raider, and Just Cause 3, to name just a few.
I couldn't find a single example of a title that came out on OS X but not on Windows. Such a case doesn't exist from what I can tell, which explains why PC gaming is Windows territory by and far.
Does it have to stay this way? Absolutely not. Apple could grow OS X into a legit secondary PC gaming platform if it opened up usage on regular PCs. I'm of the belief that there are a few major reasons why the gaming industry doesn't waste its time on porting titles to OS X (on the whole, but not in all cases).
One major obstacle is Apple's arguably low market share, especially on the global market (currently just over 7 percent, according to Net Applications as of Sep 2015). Windows makes up over 80 percent of that space on the desktop/laptop side. It doesn't make fiscal sense to employ the time, energy, and money to make games for OS X with such a small sliver that OS X enjoys. If PC gamers could have the choice to purchase OS X for their PCs, giving Apple the same competitive choice to otherwise new Windows buyers, this may tip the OS X scale on a global level. As such, developers would likely give OS X renewed interest in the platform as a whole.
Another item that stems directly from this low market share perspective is the time and effort that hardware device makers -- namely graphics giants like AMD and nVidia -- have to invest in getting performance on par with where it stands on Windows. The overall mindshare that has been dedicated to this on Windows has been growing for over two decades already. On OS X, comparatively little attention is placed on gaming performance for reasons stated above.
And finally, I think Apple's artificially premium pricing on its own hardware isn't helping matters when it comes to penetration. If educated consumers were given a choice of buying OS X on a plethora of competing systems, many of them would appreciate the choice in cost and quality of their machine. Segments of the market which otherwise can't afford an Apple would now be welcomed into the ecosystem their friends may enjoy, shrinking problem #1 I referenced a few paragraphs earlier.
While the gaming community has never traditionally been one that Apple has cared to cater to, it could easily grow OS X as a gaming competitor to Windows with simply opening OS X up to the PC market.
5. OS X Could Move Into New Avenues
It goes without saying that Apple opening up OS X to the PC market as a whole would have larger ramifications than just placating its critics. There are numerous secondary avenues that some have only dreamed of OS X being usable within, but that nasty licensing roadblock sits in the way. What dividends could reaped from potentially opening up OS X to the masses?
Many, in fact. One major area that my company FireLogic has been involved in implementing for organizations are VDI solutions -- namely Windows RDS backbones running on Hyper-V. I've penned previous deep dives on how fantastic the technology is with Windows Server 2012 R2. But the lowest common denominator in this equation has always been a Windows desktop as the endpoint.
Running OS X in a non-Apple virtual environment has already been proven technically feasible, as shown above as a proof of concept. If Apple tore down the licensing walled garden around OS X, it could turn into a potential VDI endpoint to compete with Windows. Increased competition would mean everyone wins. (Image Source: coolcrew23)
Is it implausible to believe that OS X couldn't be farmed into an RDS-style or Citrix driven environment for hosting end user desktops? If licensing restrictions were taken away, and Apple played nice, this isn't as much of a long stretch as some may believe.
Some offices that have spent countless sums on buying individual Mac desktops for staff could instead opt to keep their familiar work interfaces, but centralize administration and security of the solution on something like Microsoft Hyper-V or VMWare ESXi. Unheard of today, but this could become an easy reality given the will from Apple.
Another current obvious no-go is OEM sales from vendors like Dell, Lenovo, HP, and others. Psystar proved there is a market for non-Apple OS X machines, even if the law wasn't on their side when they went to market. I'd be much less critical of Apple if it allowed others to sell OS X based computers and allow the open free market to set pricing for competing systems.
This would also allow for Apple to move back into being trusted by another big market segment which has soured towards Cupertino over the last decade...
4. The Enterprise May Take Apple Seriously Again
Two years ago, I penned a piece that claimed Apple would never be embraced by the Enterprise ever again. Bold words, and I'm hoping it proves me wrong. It would only benefit the entire industry at large.
But as it stands, Apple has been sealing its fate with the Enterprise market for some years now. It shamelessly discontinued the last vestige of a proper Apple server, the Xserve, and told the community to oddly embrace Mac Minis or Mac Pros as server machines. While some companies have gone to great lengths trying to make sense of how to make this happen -- a select few do succeed with style -- the rest of us are scratching our heads on how the heck Apple intended its style-first systems to ever fit cleanly into network U racks.
It's nice to see that Rubbermaid organizers can double as Mac Mini racks for the office. But it goes to show the shortsighted vision of Apple's intentions for the Enterprise. Opening OS X up to standard x86 PCs would mean businesses could choose to purchase or build proper network closet servers running OS X -- and forego the shenanigans with racking Mac Minis or Mac Pros. (Image Source: Random-Stuff.org)
Don't Run Out Of Control Mac Os X
And while the Enterprise values systems that can be easily repaired with spare parts, Apple places meandering archaic rules around how spare parts can be purchased by IT departments, and even took home the title of having one of the least repairable laptops ever with its 2012 Macbook Pro.
InformationWeek shared results a few years back from its Apple Outlook Survey, providing insight into the Enterprise's feelings on Apple's viability in big business. There were some key figures which I outlined before:
- 47 percent believe Apple's products are too expensive for the value provided.
- Only 11 percent rate Apple's product value as 'excellent'.
- 39 percent say that Apple is making no efforts to improve enterprise support.
- 35 percent dislike the difficulty of integrating Apple gear with existing infrastructure.
Could the Enterprise change it's tune on Apple? It would take much more than just allowing OS X onto PCs, but I'm a firm believer that this would be a catalyst towards moving channel vendors -- the Dells, the VMWares, the Citrixes, and others -- into helping build and sustain a viable OS X presence in the Enterprise beyond just the iOS penetration we see today, which may not have lasting presence.
Desktop computing is going nowhere quick, contrary to what some have been claiming for years now. Slowing tablet sales are already hitting the market. And recent stats show that a whopping 82 percent of IT Pros are replacing existing laptops/desktops for like systems -- NOT with tablets, as many have wrongly claimed. Only a minimal 9 percent of IT Pros are putting tablets out to replace dying desktops/laptops, which is a slim minority given how many years tablets have been out already in force.
By allowing OS X onto PCs, Apple could potentially reverse its course on the losing end of the Enterprise desktop/laptop market, and in turn, help foster the beginning of a supporting ecosystem dedicated to furthering OS X in the corporate world. It's not guaranteed, but it's as good of a shot as any at this point.
3. Overall Market Share Would Easily Rise
While still doing better than Linux or ChromeOS on the whole, Mac OS X has never been able to rise above the ten percent market on any major market share stats charts. In my eyes, Apple is actually its own worst enemy. It's true.
For starters, the high cost of Apple branded systems is a barrier to entry for a large majority of buyers who would otherwise consider an OS X machine. Apple's cheapest first party systems all hover around the $1000 marker (give or take a few bucks) which is out of bounds for not all, but a good majority of people (especially overseas buyers in emerging markets).
Take away the requirement that only Apple-branded hardware can run OS X, with OEM licensing extended to the market at large, and Apple could reverse the struggling woes of OS X on the traditional laptop/desktop side in my opinion. The market playing field would be substantially opened and leveled for OS X hardware, with a potential par for par competitive option for new buyers considering Windows vs OS X.
This would satisfy many enthusiast critics such as myself, who have long criticized Apple for its artificially inflated pricing tactics of now-standard computer hardware. Bringing down the price point of entry level OS X systems could let consumers decide on the OS of their choice based on functional merit and not just whether their pocket book was large enough.
While there are no guarantees there would be large swings in market share benefiting OS X, I see no reason why Apple couldn't eek out a good 20-30 percent by opening up OEM licensing options for OS X. Increased adoption of OS X could therefore lead to Apple positioning its own systems as the counterparts to Microsoft's Surface devices -- the premium experience for those who can afford it and want Apple's vision of computing on their desk.
But the masses would no longer be held at arm's length from being able to choose OS X if they really wanted to, due to artificial pricing floors. Consumers would end up as winners, and Apple would look like a hero of a company. A win win.
2. Increased Competition for Windows = Consumers Win
In the sub $1000 market for computers, Apple has zero presence today. Aside from refurbished systems or Craigslist hand me downs, you can't go to the store and find a Mac at this lower price point. As such, Windows has a stranglehold on what consumers can buy in this territory.
Sure, ChromeOS is an option and Linux has always been there, but I've written before for why Linux is also its own worst enemy when it comes to market share. For all intents and purposes, Windows controls the sub $1000 market space for computers.
Why does this have to be the de-facto standard? From a functional perspective, and from an ecosystem of apps perspective, OS X is by far the most seasoned alternate option to Windows for traditional desktop/laptop users. Most major desktop apps are cross compatible between both OSes, meaning if it weren't for price, more consumers could opt to go OS X if they really wanted to.
And therein lies my argument for this point. Few would disagree that the intense competition of the Windows ecosystem has not only brought down prices for consumers, but likewise, increased overall quality of hardware and software. Competition drives innovation, not stagnation, and this important fact is why Windows has not only survived, but thrived, as a platform.
One can point to the relative lack of advancement on the Mac from a hardware perspective as one example of Apple's negative hold on OS X. Sure, there is no question Apple is using premium processors and other internals when it comes to raw horsepower, but that's not where I am going here. I'm specifically talking about Windows platform innovations which have come to market and offered entirely new usage experiences for consumers.
Touch on laptops and desktops? Apple is nonexistent there. Convertible hybrids? Apple's nowhere to be seen. Stylus support on desktops or laptops? Again, Apple has never had an inclination to allow such functionality. There are undoubtedly plenty of buyers out there that would love to see some of these options available for purchase.
Apple's tight control over the hardware ecosystem for its OS X platform has stifled its own innovation, and with the growing reliance on iOS-devices for its revenue base, Apple has less and less incentive to steer outside of its comfort zones.
Giving the PC market a chance to do what it does best -- test new ideas for hardware combinations that make sense functionally and fiscally -- is perhaps one way OS X could stay relevant for the long term on the desktop.
Give others a chance to go where you refuse to, Apple.
1. Apple Fans Could Finally Have True Device Choice
This final point will probably have people either in complete agreement or vehement disagreement. But while many of the Apple faithful believe that Apple itself is the only one capable of creating OS X devices adhering to the Apple vision, I beg to differ.
While the status quo has tainted the opinion of many loyal buyers, I would ask loyalists to consider this: at any given point in time, the number of new Apple computers you can choose from on the market is somewhere in the range of 4-6 core models. While there are flavors offering more horsepower or battery life, the devices themselves all never stray too far from a common design baseline.
Many enjoy this limited set of choice in hardware. But from talking with others and reading comments online, there are just as many who hate the Henry Ford approach to hardware sales by Apple. Count me as part of this category.
On the Windows side, buyers have countless choices not only between form factors, but device brands and spec points. This plethora of choice has only benefitted in bringing new concepts to market, and giving consumers the ability to find the device that fits their needs best. Why wouldn't OS X fans benefit from similar open hardware choice?
While Apple's argument has always been that this limited set of hardware increases reliability, does this still hold fervently true? My company still offers residential computer repair for local customers and we get more than a fair share of Mac systems in our office each year that suffer from hardware/software incompatibilities, failed hard drives, incessant 'spinning wheels of death', and recently growing with each month, malware infections that some believed were impossible.
If Apple cares about its dedicated fan base as much as it claims to, I would think that giving them the ability to choose the hardware platform that they run OS X on would only be beneficial for building and keeping the trust of its customers. Restricting hardware choice to a limited set of options solely for financial and business reasons may still prove to bring short term success, but I doubt it is viable for the longer term, as computing prices in general continue to fall.
Device choice would not only be limited to traditional form factors for the consumer market as we have come to expect. This could come in the form of OS X servers made by Enterprise giants Dell or Lenovo, just as an example. It could also be POS systems built on OS X for retail. It could even be integration platforms for the auto industry, akin to things like Microsoft and Android Auto already represent.
The penetration of OS X could go beyond the tried and true and open up new markets with more choices for vendors and consumers alike. And while Apple is convinced its fans would be losers in such a scenario, I think that couldn't be further from the truth.
If OS X is to continue to prosper as a platform, let it win in the market based on its own proven merits. It's time for Apple to tear down the moat around OS X and let it be free of its artificial restraints.
Eat your own dogfood, Apple, and consider Thinking Different on this one. You may make new believers out of some of us.
Main Image Credit: McdonnellTech.com
Derrick Wlodarz is an IT Specialist who owns Park Ridge, IL (USA) based technology consulting & service company FireLogic, with over eight+ years of IT experience in the private and public sectors. He holds numerous technical credentials from Microsoft, Google, and CompTIA and specializes in consulting customers on growing hot technologies such as Office 365, Google Apps, cloud-hosted VoIP, among others. Derrick is an active member of CompTIA's Subject Matter Expert Technical Advisory Council that shapes the future of CompTIA exams across the world. You can reach him at derrick at wlodarz dot net.